Lux 500

Ecotorials

Luxury has always been associated with excess, but modern concerns about how we treat our planet has meant that sustainable practices are now highly valued. Conservation efforts and ecologically charged campaigns have become extremely popular in recent years and take up a huge place in the luxury market.  It appears that brands that participate and promote such values are more highly regarded by the younger, more environmentally conscious generation.

The following articles, written by our young conservationist Madeleine Smith, document revolutionary partnerships and forward-thinking ecological campaigns, identifying leading brands proactively recognising the environmental crisis. This page is regularly updated, so please follow our social media channels to be notified of our latest Ecotorials!

If you would like us to write an Ecotorial on your product or brand please contact us: www.lux4.com/contact-us


KINKÁRA: Luxury Retreat

This luxury wellness resort in Costa Rica is the ultimate destination for...

mikimoto: pearl purity

Mikimoto are lead jewellers and insist on using only the highest-quality ...

Moët & Chandon X AMBUSH

Fashion designer Yoon Ahn has become the first ever artist to collaborate...

Jungle Home: Sustainable Architecture

Introducing Clinton Cole’s innovative building design that cultivates i...

Sana Jardin: The Socially Conscious Fragrance House

Founded by Amy Christiansen, Sana Jardin is a sustainable perfume brand t...

Responsible and Responsive: Conscious Brands 100

Held in partnership with Hall & Partners, global agency Wolff Olins l...

TIFFANY & CO: Diamond Source Initiative

The most luxurious gift in the world is now traced from source to seller....

Sony: VISION-S

The new Sony prototype, the VISION-S is the newest in electric and intell...

BLANCPAIN: Fifty Fathoms

Blancpain’s limited edition watch collection supports marine conservation eff...

Louis Vuitton X UNICEF

Louis Vuitton’s #MAKEAPROMISE campaign has been renewed through the release o...

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