Lux 500
Ecotorials

mikimoto: pearl purity

Mikimoto are lead jewellers and insist on using only the highest-quality pearls for their products. To ensure this, they use ecological practices to conserve their pearl farms and fund marine conservation efforts.

Kokichi Mikimoto founded the brand over 125 years ago and ‘succeeded in creating the world’s first cultured pearl.’ Since then, pearls have become the staple of Mikimoto’s collections, having a larger significance to their work than any other jeweler.

The quality of a pearl is determined by factors such as size, luster, shape, and colour. To be deemed a ‘Mikimoto Pearl’, the purity of it must be authenticated and only the best pearls are bestowed with the illustrious name. Mikimoto also understands the importance of cultivating a lush environment for the pearls to grow:

‘We strive to bring you the most beautiful pieces of jewellery created in an ethically responsible way with a particular focus on environmental sustainability.’

zero-emission pearl farming

Mikimoto have pledged a circular economy model in terms of their pearl farming.

They have set goals to incur no emissions from the process of harvesting pearls and employ methods that avoid wastage. In the past, pearl farming has been very wasteful and usually the unwanted parts of the oyster are discarded. Through collaborations and partnerships, Mikimoto now recycle and reuse unwanted materials that are harvested during pearl production:

‘We extract active ingredients, such as collagen and conchiolin, from organic waste and use them in cosmetics and food supplements.’

Furthermore, shells and oyster meat are used to make compost or improve soil quality in farming areas. The brand ostensibly has a strong ethos regarding sustainability, and this ensures high-quality products.

To Watch the Full Videos, Click Here: MIKIMOTO 2021-2022 – YouTube

The 2nd year of MIKIMOTO #FINDYOURPEARL with Dilraba 迪麗熱巴 – YouTube

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