AMBUSH began in 2015 as an experimental high-end jewellery line but, through the popularity of their distinct Tokyo aesthetic, has now evolved into a global fashion brand. Yoon Ahn is the Co-Founder and Creative Director of AMBUSH and has released a limited-edition version of the iconic Moët Impérial bottle. This unexpected and influential collaboration is the first time in 152 years, since its creation in 1859, that the signature champagne has been redesigned.
The new design reflects Ahn’s Minimalist aesthetics, incorporating her ‘disruptive creativity’ while also keeping true to originalities of the bottle. The neck of the bottles has been adorned in a deep black that harshly contrasts the embossed, pure-white labels. Yoon has suggested that this juxtaposition is representative of a blank canvas and that the bottle itself shows a new pathway, ‘a window to the future.’
Not only is this collaboration an ode to contemporary recreation, but it is also a tribute to the biodiverse landscape. A portion of the profits from the collection’s sale will be donated to the World Land Trust, an international conservation charity that protects threatened natural habitats.
This ecological contribution is a testament to the environmental ethos of both brands. CEO Jonathan Bernard confirms the collection will have a direct impact on the protection of endangered species and stopping deforestation.
Epernay, home to the Maison since 1743, was Ahn’s inspiration for involving the World Land Trust. She ‘saw the devotion of the people of Moët & Chandon to nature and to their precious terroir’ and wanted to ensure the preservation of other environments around the world.
To Watch the Full Videos, Click Here: MOËT & CHANDON x AMBUSH – Hero film Moët Impérial 40s – YouTube
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